Vecna Robotics Appoints Automation Industry Veteran Jeff Huerta SVP of Sales

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Logistics Solutions Sales Leader Will Bolster and Expand on Growing Demand for Company’s Autonomous Mobile Robots and Workflow Orchestration Software

Waltham, MA — October 8, 2020 — Vecna Robotics, the autonomous mobile robot and workflow orchestration company, today announced the appointment of Jeff Huerta to Senior Vice President of Sales. Jeff Huerta, SVP of Sales

Huerta’s responsibilities will focus on scaling Vecna Robotics’ sales operations to meet the explosive demand for its world-class robotics platforms and orchestration software. Huerta brings more than 15 years of automation leadership experience to Vecna Robotics, with a strong track record of building world-class sales operations. Prior to joining Vecna Robotics, Huerta was Vice President of North America Sales at Balyo, where he led the go-to-market strategy for the company’s self-guided trucks. Previously, Jeff held sales and marketing positions with SICK, where he managed and developed the OEM packaging sales team for the North American market.

“We have the opportunity to change the way people view robotics—specifically, how it makes human lives better in the workplace—and I’m excited to be part of the important work Vecna Robotics is doing,” said Huerta. “As more and more organizations look to capitalize on the increased workflow, operational and cost benefits of flexible and automated solutions that can easily scale and adapt to changing environments, it’s my goal to ensure that they see Vecna Robotics’ innovative AMRs and Pivotal orchestration software as the answer.”

Vecna Robotics’ autonomous mobile robots (AMR) help some of the world’s largest distribution, warehouse, and manufacturing organizations automate their bulk materials handling and logistics operations. The company’s AI orchestration engine Pivotal™ integrates with existing warehouse management systems for a coordinated approach that maximizes human and robot collaboration and increases productivity.

“With ever increasing interest in our AMRs, Vecna Robotics is uniquely positioned to build on our global leadership and further grow our market share,” said David Clear, chief revenue officer, Vecna Robotics. “COVID-19 is magnifying the need for flexible, automated systems that can streamline materials handling and logistics operations for distribution, warehousing, and manufacturing organizations. Jeff’s demonstrated ability to scale successful sales operations is a strategic asset that will help push Vecna Robotics to the next level.”

Earlier this year, Vecna Robotics announced the appointment of Denis Lussault to Vice President of Autonomy, and AI Scientist Daniela Rus to its board of directors, and have continued to grow the team across all divisions. The additions to Vecna Robotics’ executive and leadership teams underscores the company’s commitment to attracting top talent and to delivering world-class robotics and orchestration software that supports its customers’ needs worldwide.